If you’re a regular Twitter user, chances are you probably heard about Kanye West’s tirade endorsing President Donald Trump. The real question, besides Kanye’s mental health, is whether this was an arbitrary rant or a low-key brand promotion for Yeezy.
The media ignited a backlash against Kanye, and a lot of fans were also distraught over the matter. Many people thought he was digging his own grave with every refresh of their Twitter feed. On the contrary, his Yeezy brand actually had a spike of interest from consumers after a pretty low period. Now that the dust has settled, it’s evident that Kanye has put Yeezy back on the radar. This result calls us to look at what negative press can sometimes do for a brand.
Often times we see ads in the news being put on blast for releasing what can be interpreted as racist or sexist marketing. Are these messages unintentional or not? In the world of advertising, it can be a difficult task to create something that stands apart from the rest of the crowd. Going against the grain (and sometimes REALLY going against the grain) definitely ensures that your brand will be talked about.
When controversial advertising is released by a company, that brand is featured in top news stories as well as circulating on social media. It makes you wonder whether companies are mistakenly approving these ads or if they’re doing it intentionally to boost their publicity. Many ads will get as close to the line as possible without crossing it. If that line is crossed it can certainly be detrimental, as it makes consumers question the beliefs and values that the brand represents. So while sometimes there can be major consequences, in Kanye’s case we know that he’s still living the Good Life.