Think outside the bar

For the active athlete, the weekend warrior, the working parent, and everyone in between, Protes Protein Chips combine great taste and functionality to make a better than better-for-you snack that helps anyone maximize their protein intake. Wanting to open up their customer base to more than just hardcore gym goers, Protes came to us to update their brand messaging and revamp their package design.

Big ideas

To relate the Protes story to new customers, we keyed in on one crucial element — the need to break out of the crowded protein bar aisle. These delicious protein chips were created because the Protes founders were tired of having to eat protein bars after a work out. So to help tell that story, we boiled it down to one simple brand idea and tagline: Think outside the bar.

Smart Tactics


Package Design

To make Protes really stand out on the shelf, we refreshed their logo and packaging to feature bright, clean typography and nutritional callouts. The set incorporates minimal, bold colors to make it an eye-catching brand block.