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If you’ve been following the news, you’ll know that Mark Zuckerberg and his team at Facebook have faced a lot of scrutiny for a little something called the Cambridge Analytica data breach. That data breach included, allegedly, selling Facebook users’ personal data to the 2016 election campaign for current president, Donald Trump.

CEO of Apple, Tim Cook, isn’t taking this news lightly. He has decided to make some changes to Apple’s software in order to prevent this type of data breach happening in the future. In our day-to-day lives, we often volunteer information to social media sites, quizzes, websites, etc., without even realizing it. Cook is trying to make it easier for users to recognize the risks before proceeding with their next “like” or “share.” In Apple’s next software update, social tracking will now be blocked.

This is a huge move for Apple. Cook has stated that if their company took personal data from its users, they would susceptible to a great sum of money. However, they realize the moral implications of the matter, which is why the CEO says he would never be in that sort of position. Facebook, unfortunately, cannot say the same.

Kudos to Cook for placing importance on privacy and openness, and it seems Facebook is trying to follow suit. Most recently, the company admitted that a bug had set Facebook users’ private status updates to public. This affected close to 14 million people without their knowledge. While this doesn’t put Facebook back in good standing, their transparency about the issue is important for rebuilding trust with the public. After all, honesty is the best policy. If anything, these scandals have opened up the public eye to be more conscious of where their private information is going and who is seeing it.