It probably won’t shock anyone to learn that movie ticket sales have been declining over the last few years. According to Variety, in 2017 alone movie admissions dropped by 6% in the United States. That is the deepest decline in movie ticket sales since 1995. Why has this happened? The price of movie tickets has increased significantly, making a weekly movie night outing a luxury to many. Variety also reported that in 2017 the price of movie tickets jumped nearly 4%, making the average movie ticket around $10.
Some could say streaming services such as Netflix, HBO Go, Hulu, and Amazon have contributed to the downfall of going out for movie night. Those services offer unlimited TV shows and movies for an average price of $10 a month. But the real game-changer is MoviePass. If you haven’t already heard, MoviePass is a subscription service that allows you to see unlimited movies in a theater (one per day) for $9.95 a month. For reference, in Chicago an average movie ticket runs you about $14. So, you’re probably wondering how this is possible. In exchange for the deal you’ll be getting with MoviePass, the company sells the data of their users to advertisers to subsidize the ticket prices it pays to the theaters. Around 2 million consumers decided that the sale of their information was worth the discount, because that’s how many subscribers the company had this past winter.
Netflix, having already disrupted this industry once, is rumored to be getting into the theater business themselves. We cannot confirm nor deny that this is in the works, but it would be amazing if it was. In the meantime, there are still some ways to enjoy a movie night on a budget. AMC offers $5 movies on Tuesday if you are a member of the company’s loyalty program, and they also offer a concessions deal that pairs well with a discounted night out.
But if you’re okay with staying in, our team has recommendations for your movie picks:
When We First Met – Social Media/Account Management Intern, Yazzmyne Lopez
The Big Short – Account Supervisor, Lindsey Lullo
The Big Sick – Lead Designer, Jessica Deahl
Wonderstruck – Senior Copywriter & Brand Strategist, Dane McDonald