These past several years have brought on higher awareness of many social issues, climate change being one of them. Now more than ever, consumers are becoming more and more conscious of their carbon footprint, and are expecting companies to do the same. We’ve seen the rise in reusable and paper straws, but 2019 also saw a higher demand for something else: sustainable packaging.
Many brands are pushing towards recyclable/compostable packaging as demand for it increases. TIPA is one of the leading companies that provide compostable packaging solutions for brands and operate under the belief that food packaging should mimic nature’s packaging (for example: using an orange peel).
Following suit, Celestial Seasonings tea uses compostable tea bags placed in recyclable boxes, eliminating wasteful assets such as strings and staples on each of their bags. Many companies are proving that compostable packaging can be done without sacrificing the function and the freshness of the product.
Several companies are trying to bring back the once-popular concept of reusable packaging. Currently operating on the East Coast of the U.S. and parts of France, Loop is a company that aims to make reusable packaging convenient for the consumer.
The customer goes online and orders Loop items or refills with an added deposit for the package and they’re delivered through UPS right to the customer’s home. Once the customer uses the product, UPS will collect the containers in a Loop tote straight from their doorstep. Once the packages are returned, the customer gets their deposit back. The packages are then cleaned and refilled and go right back into the cycle.
Cleaning, hygiene, grocery, and other household products are just some of the categories of products currently available through Loop. While the company has seen an increase in users, it’s too soon to tell whether the trend can stick with consumers.
Ditching the Harmful Plastics
The bottled water category is seeing brands stray from the norm of plastics. Brands like JUST Water, Flow Alkaline Spring Water, and (most obviously) Boxed Water, use recyclable boxed packaging for their on-the-go hydration products. TerraWater’s bottle, cap, and label are all biodegradable, compostable, and made from 100% plant-based polylactic acid plastic.
The Future of Packaging Innovation
These are just a few of the many innovators looking to lead sustainability in the CPG industry. Next time you’re purchasing water or laundry detergent, consider the options you have to reduce plastic waste. We look forward to seeing what 2020 brings on the sustainable packaging front!