With DISH looking to increase social engagement and customer acquisition while promoting its then-new service TV Everywhere, we developed a social media sweepstakes called “Take the Show on the GO!” This sweeps implemented a simple microsite with a one-click solve for entering contests that used the Facebook and Twitter sharing functionality to drive impressions and awareness. But “Take the show on the GO!” was just the beginning. The success of that campaign lead to JB Chicago becoming DISH’s agency of record and kickstarted a long and successful relationship – one filled with brand-building, engagement-based, conversion-focused, online campaigns. Below are some of our favorite campaigns we developed for DISH.
Impressed by our work on their social campaigns, DISH took our relationship a step further and had us develop multiple websites dedicated to customer appreciation. We also developed sites that introduced Hopper, DISH’s new HD DVR system and mascot.
DISH was looking to promote DISH Cinema, which allows users to catch the newest movie releases, so we developed the Hollywood Hits at Home campaign. This included a Facebook and Twitter sweepstakes where users could enter for their chance to win multiple prizes, and along the way, they answered additional questions to get additional entries in the sweeps – kicking in a CRM system that allowed DISH to find out more about users’ preferences. They could also order movies straight from this site. Additionally, through a robust backend system, the clients were able to make on-the-fly changes on their own.
