Thought Leadership

Food shows are the place to spot trends, and that’s just what we did last week. We traveled to San Francisco and undoubtedly ate our way through the Winter Fancy Foods, surrounded by innovators [...]

These past several years have brought on higher awareness of many social issues, climate change being one of them. Now more than ever, consumers are becoming more and more conscious of their [...]

If you haven’t heard of it yet, you will now. In 2013, Google bought a company named Waze from Israeli-based CEO Noam Bardin. Since then, Waze has acquired over 50 million users across the [...]

With so much focus on the power of social media for marketing and promotion, many businesses are overlooking the possibilities it also offers for providing engaging customer service. According to [...]

Discouragement is a feeling that could cripple a creative at any time and, there needs to be proper action to take during a discouragement relapse. Discouragement is a natural emotion that is [...]

Video Marketing. I mean… you see it everywhere, don’t you? Especially with the power of YouTube. It’s almost as if the good, old traditional print ads are starting to slowly diminish. [...]

Imagine you’re strolling through the store on an oh-so typical day and all of a sudden, BAM! You’re stopped in your tracks by one of your favorite brands decked out in a fun, celebratory [...]

It is a no brainer that at some point or another, young professionals are going to do an internship during the early stages of their career. Obviously, there are many educational benefits that an [...]

I have had the pleasure of spending the last five months here at JB Chicago as an intern. Throughout my time here, I have experienced so much. One of the things I’ve learned is that social media [...]