The Intern Chronicles

For the past year and a half, I’ve been in school pursuing my second degree in marketing communications and advertising. The majority of classes I’ve taken have taught me a great deal, but the [...]

The Pinterest Evolution

Pinterest, the social media platform created by Ben Sibermann, launched in 2010 and resonated with people (particularly women) everywhere. Five years later, in 2015, Pinterest is getting ready to [...]

Brands to Watch: RawNature5

Creating a new food product – something that no one else has thought of or marketed – can be a difficult task, but the creators of RawNature5 protein drinks have taken on the challenge and done [...]

How To Be a Successful AE

The job of an account executive is ultimately to serve as the liaison between an advertising agency and the client. They manage projects and budgets, create timelines, monitor successes and [...]