For many, tea means one thing — serenity. But calm and serene doesn’t exactly line up with the chaos of a working parent’s day. In developing 10th Avenue Tea’s brand idea, we wanted to marry the convenience of their portable shaker bottle with the belief that tea brings you peace of mind wherever you happen to be. And hence, our idea was born: be in the now.
10th Avenue Tea provides a calming moment of serenity during the chaos of everyday life. To tell their story, we paired a spa-like color palette and organic textures with a thin-line sophisticated logo. It’s old world zen meets modern convenience.
We brought the same clean, zen look to their sell sheet materials. By letting the natural beauty of the tea powder and tailored packaging be the heroes of the piece, the same feeling of peace and calm is achieved.