From fuzzy wuzzy to Fizz Kids

We met the founder of Pop Top Toys, a toy manufacturer, through a mutual client. After learning about our various capabilities, they asked us to help with their launch. When we discovered more about the company’s past and where they wanted to take their brand, we recommended a rebrand that led to a storytelling journey with some twisted toys.

Big ideas

Brand Idea

In getting to know the brand, we came to understand how unique their products are and how deep their passion for toys runs. These discoveries guided us in telling their story – including its name. In a nutshell: On March 22, 1985, a truck carrying 1,800 cases of soda collided into a toy company. This collision not only changed the quiet, little town of Carbondale forever… it was also the day the Fizz Kids were born.

Creative Branding

To bring this idea to life, we gave the brand’s look and feel a complete overhaul. Using bright, bold colors, and a clean, modern font, our logo redesign is reminiscent of a brand straight out of the 80s. In addition, we developed flat, vector-style animations that assist in telling the story of the transformation from fuzzy wuzzy to bad-ass little characters.

Smart Tactics

Character Identities

Once we met these cute little critters, we realized each one was offbeat and unexpected in their own way – but why? That’s when we came up with the narrative of the soda truck crashing into a toy factory. We also worked with the creators to develop the character’s pre- and post-incident lives to tell their stories in a fun, tongue-in-cheek way – just like the kids themselves. Just look at ‘em – these little guys are fun, and deserve stories that match their exteriors.

Web Design

Wanting to bring the spirit and liveliness of the toy company to the web, we made sure we crafted a site that was really fun and kept the user engaged. All throughout the site there’s a heavy focus on bringing the characters to life by emphasizing their backstory, as well as the tale of “The Explosion That Shook the World.”

Social Media: Campaign

In order to raise awareness, we implemented a social media campaign that incorporated a competition in the form of a sweepstakes. The contest, as well as our social strategy, keeps Fizz Kids playful enough to excite the new, younger audience that’s new to the toy industry, but not too childlike that it chased off the older audience who gets nostalgia from the quality vinyl toys Fizz Kids offers.

Bone Crusher Rootbeer

Bone Crusher Rootbeer

Our boy Bone Crusher once lived a life full of joy, always looking forward to being burped and coddled, and always able to bring a smile to the faces of even hardened criminals. But since “the incident,” that innocence is gone and a timeout won’t cut it – because now he’s the hardened criminal. Keep a close eye on those purses, ladies.

 Rummy Cola

Rummy Cola

Once upon a time, this run-of-the-mill rat lived for dumpster diving and the occasional chew on electrical wiring, just for a kick. But these days, that’s not enough. Since his first sip of soda, he’s become a lawless, peg-legged pirate with a taste for treachery on the high seas. Should you see him on the horizon, hide your booty!

Alien Limeade

Alien Limeade

Formerly cute and cuddly, this little guy has changed his tune to something much more sinister. With a smile on his face, he aims to befriend humankind, gleaning our knowledge and resources before we are beamed up to meet his leader… who has some very probing questions to ask.

Vicious Dog Sparkling Water

Vicious Dog Sparkling Water

This pooch lived in the lap of luxury, lounging in a home stocked with organic steak, designer leashes and spa services. But the soda explosion changed all that. Now he’s lapping up unfiltered (gasp!) water from a toilet bowl, running with a rowdy pack and ripping apart those unfortunate enough to cross his path.

Zombie Juice

Zombie Juice

Once life held the promise of championship rings and scoring both on and off the field. But since his encounter with the contents of that soda truck, his muscle situation has deteriorated, leaving this former jock shuffling around searching for brains rather than babes.

Cranked Cola

Cranked Cola

Since his run-in with some highly caffeinated beverages, he’s become one tweaked-out kitty. All his friends want is for him to take a timeout on the texting. “Hey! I just spotted a laser! Man, I feel like I stuck my tail in an outlet. Oh, snap – a hairball! BRB. BYOB. BLT. BACON!

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