JB Chicago has worked with Cardinal Fitness since 2003, serving as its full service marketing agency. In line with the company’s aggressive growth plan, JB Chicago developed a social networking outreach program and Web site redesign for the fitness company.

Extendicare Health Services, Inc., a leading provider of short-term rehabilitation solutions and long-term nursing care, was looking for a marketing and execution partner to rebrand and reposition themselves in the marketplace. Extendicare operates over 250 skilled nursing and assisted living facilities across the United States, so the task at hand was from a global, area, regional and facility standpoint.

VCPI, originally Virtual Care Provider, is a leading Technology Solutions Provider (TSP) for the extended care industry. JB Chicago was hired to transition VCPI’s image and bring VCPI’s services and offering under the new brand online and offline.

USI, a growing insurance and financial brokerage firm, acquired local agencies to promote their regional growth and offered cross-selling of services, but wanted to have a greater impact on the national market through a common brand.

Cardinal Fitness, a growing Chicagoland health club group, had six locations when they started working with JB Chicago. In line with their aggressive growth plan, Cardinal Fitness wanted to ensure that their identity, offer and message was consistent across all advertising and collateral and that their marketing spend was measurable against new member acquisition via marketing channels.

The Advocates for the American Osteopathic Association (AAOA), formerly a spousal group for the Osteopathic medical profession, recently opened its ranks to anyone who wanted to be a supporter of osteopathic medicine. The group had recently changed its name and needed to “find” its identity to best serve its now diverse membership.

Professional Fitness Concepts (PFC) provides name brand fitness equipment, service, preventative maintenance programs, and expert consultation to park districts, multi-housing communities, schools, municipalities, hotels and health clubs. After launching a successful Search Engine Marketing (SEM) program which was needed to retool their online equipment sites for commercial and residential clients, we developed a sales marketing strategy for their brick and mortar clients (park districts, municipalities, hotels, health clubs, and schools).

JB Chicago developed a Twitter Microburst for Axe Deodorant that created over 3.5 million impressions in 10 days.

Tetra Pak, one of the world's largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products, wanted implementation of a social networking campaign that coincided with Halloween. JB Chicago worked in conjunction with Hershey’s, Organic Valley and World Wildlife Fund to create and execute a successful campaign on Facebook, Twitter and the Web.

Catalyst already had a Web site with strong SEO and PPC capabilities, so JB Chicago came onboard to concept and develop three industry-specific blogs, then increase visibility through online promotion. Using Twitter outreach, users were driven these retention points, thus increasing Catalyst visibility as well as conversion.

JB Chicago worked with StoneWood Ale House's already-successful mailer, modifying it to resemble a lunch poster and adding 19 more coupons. As a direct result, conversion increased five percent.

Extendicare, one of North America’s largest long-term care providers, was dedicating a formidable size of its advertising spend to Yellow Page ads. The company had recently changed from half page to bold listing, but lacked a strategy for measuring accountability. To solve this problem, JB Chicago, Extendicare's Agency of Record, implemented testing on four target markets representative of Extendicare’s facilities.