advertising agency chicago
p: 312.442.7223
JB Chicago - Marketing Firm Chicago

Case Studies

Sure, we talk the talk, but we follow it up by walking the walk. Check out our case studies, which illustrate the multitude of ways we deliver for our clients. And to learn what we can do for you, call 312-442-7223 or e-mail us at
JB Chicago helped Leona’s identify a brand idea to reaffirm their identity, re-energize the brand and to refocus on what they do best – Italian for Everyone! In the process, we launched a social media campaign to increase traffic to their 12 Chicagoland restaurants that resulted in a 6X ROI.
Bloom Senior Living
JB Chicago helped Bloom Senior Living introduce two new senior living communities in a meaningful and differentiated way by identifying an untapped customer need – the desire for self actualization via continual learning, growing and changing. This new strategy not only differentiated Bloom in a highly competitive category, it ultimately led to a sharp increase in inquiries and census
Cardinal Fitness
JB Chicago was tasked with developing a brand strategy and an integrated marketing plan to support a very aggressive growth strategy for Cardinal Fitness. The result was a unique, ownable brand strategy and an efficient, measurable and reliable marketing formula that helped Cardinal Fitness grow from 4 locations to 80 locations in less than 5 years.
Extendicare Health Services
Extendicare Health Services, Inc., a leading provider of short-term rehabilitation solutions and long-term nursing care, was looking for a marketing and execution partner to rebrand and reposition themselves in the marketplace. Extendicare operates over 250 skilled nursing and assisted living facilities across the United States, so the task at hand was from a global, area, regional and facility standpoint.
Virtual Care Provider, Inc. (VCPI)
VCPI, originally Virtual Care Provider, is a leading Technology Solutions Provider (TSP) for the extended care industry. JB Chicago was hired to transition VCPI’s image and bring VCPI’s services and offering under the new brand online and offline.
USI Insurance Services of Illinois
USI, a growing insurance and financial brokerage firm, acquired local agencies to promote their regional growth and offered cross-selling of services, but wanted to have a greater impact on the national market through a common brand.
Advocates for the American Osteopathic Association
The Advocates for the American Osteopathic Association (AAOA), formerly a spousal group for the Osteopathic medical profession, recently opened its ranks to anyone who wanted to be a supporter of osteopathic medicine. The group had recently changed its name and needed to “find” its identity to best serve its now diverse membership.
Professional Fitness Concepts
Professional Fitness Concepts (PFC) provides name brand fitness equipment, service, preventative maintenance programs, and expert consultation to park districts, multi-housing communities, schools, municipalities, hotels and health clubs. After launching a successful Search Engine Marketing (SEM) program which was needed to retool their online equipment sites for commercial and residential clients, we developed a sales marketing strategy for their brick and mortar clients (park districts, municipalities, hotels, health clubs, and schools).
Axe Deodorant (GMR)
JB Chicago developed a Twitter Microburst for Axe Deodorant that created over 3.5 million impressions in 10 days.
Tetra Pak
Tetra Pak, one of the world's largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products, wanted implementation of a social networking campaign that coincided with Halloween. JB Chicago worked in conjunction with Hershey’s, Organic Valley and World Wildlife Fund to create and execute a successful campaign on Facebook, Twitter and the Web.
Catalyst Exhibits
Catalyst already had a Web site with strong SEO and PPC capabilities, so JB Chicago came onboard to concept and develop three industry-specific blogs, then increase visibility through online promotion. Using Twitter outreach, users were driven these retention points, thus increasing Catalyst visibility as well as conversion.
StoneWood Ale House
JB Chicago worked with StoneWood Ale House's already-successful mailer, modifying it to resemble a lunch poster and adding 19 more coupons. As a direct result, conversion increased five percent.