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When thinking about creating a successful blog, specifically on WordPress, site speed isn’t always the first thing that comes to mind. Many times a cohesive layout, flashy imagery and generally great content are what we think keeps readers interested in a site. This can be true once they’ve committed to waiting for your site to load. However, if a site takes too long, the reader is already on to the next easily accessible site in just a few seconds. Yes, site speed has come a long way from the ol’ dial up days. The question is, can it be sped up further to create more traffic to your site? The answer is yes.  Here a just a few simple tactics to enhance your site speed and get your blog the traffic it deserves.

Compress your images

If you’re a blogger who doesn’t add images to your content, it would probably be best to start. Articles with images get 94% more total views, however it can add to your sites loading time when not used properly to its advantage. WordPress bloggers use ShortPixel which is a plugin that compresses new and old images. By compressing your images you can reduce the time it takes to do backups and ensure that all your processed files are kept safe and secure while also speeding up the connection to your site. If you’re worried about what will happen to the quality of your image after compressing it, fear not. The quality made big or small will remain the same.

Disable plugins you don’t use

As mentioned above, a compression plugin can help speed up loading time. But like any good thing, too much of it can have negative effects. So is the same for having too many plugins. By going through the ones you already have installed, factoring out the ones you don’t use by disabling them, the speed at which your site loads will increase. Keeping your plugins up to date with the latest versions can also help with site speed.

Limit ad scripts and pop-ups

In many cases ad scripts and pop-ups can add traffic to your site. However, some third party scripts that run ads for revenue can add loading time more than others. One way to check how long each individual script is taking to load is by using Pingdom’s Website Speed Test. By disabling the ones that are causing your site to load slower, you can better manage the overall user experience and use those third part scripts and pop-ups to your advantage.

Takeaways

  • We are currently in the age of visual culture so use it to your advantage by compressing the images on your blog.
  • Eliminate plugins that you don’t use or that have lesser value to your site. Keep updated versions of the ones you do use.
  • Test your third party scripts and pop-up plugins online to see which ones could be speeding up or delaying your sites conversion.